Children's Name Labels—School, Sports, & Camp Labels

Our waterproof name labels for kids adhere perfectly to lunch boxes, water bottles, and containers. Just peel and apply to any smooth surface, holding the sticker in place for 10-15 seconds. These NZ-made name labels are microwave and dishwasher-safe, and designed to last through years of daily use at school or daycare.

Yes, you can apply our labels to most school bags and backpacks, helping ensure these essential items find their way home if misplaced. For bags with smooth, hard surfaces such as plastic clips or panels, stick-on labels adhere well and remain visible. Many schoolbags also have fabric sections where iron-on labels can be applied for a more permanent solution.

Some parents prefer to place name labels for school bags on an interior pocket or on the inside lining to keep personal information less visible to strangers, while still allowing the bag to be identified if handed into lost property.

You can apply our name labels to a wide range of sports equipment, helping keep track of gear that gets left behind at practices and games. Stick-on labels designed for harder surfaces work well on cricket bats, hockey sticks, tennis rackets, and protective gear like shin pads and helmets, adhering to the smooth plastic, wood, or composite materials.

For fabric items—bags, jerseys, training gear—iron-on labels are a better choice. Even smaller items like mouth guards and goggles can be labelled. Sports equipment can be expensive to replace, and having it clearly labelled increases the likelihood of recovery if lost. Place our children's name labels in a visible spot, but protected from the main impact zone, to help them last longer.

Most schools in NZ strongly recommend labelling all belongings, and some even include this expectation in their stationery lists or school handbooks provided to families at enrolment. While labelling is not always mandatory, it’s widely encouraged as it significantly reduces lost property and makes it easier for school staff to return misplaced items to the right students.

Unlabelled items often sit in lost property bins for weeks or even entire terms before eventually being donated or discarded. By labelling your child's belongings, you support the school's efforts to manage lost property efficiently while also protecting your investment in uniforms and supplies. Using our name labels for kids from day one helps ensure your child's items have the best chance of finding their way home.

We allow you to add a phone number alongside your child's name, which is particularly useful for higher-value items or belongings that are more likely to be lost outside of school—such as jackets, bags, or sports gear.

Including a phone number on school labels in NZ makes it easier for whoever finds the item to contact you directly, rather than relying on the item making its way through a school’s lost property system. Some parents choose to include contact details on labels for items taken to holiday programmes, camps, and extracurricular activities where staff may not know families personally.